I’m Ioana.
Hello!
visual artist,
graphic & web designer 
and sunshine chaser.

After studying and falling in love with computer science more than 5 years ago, I eventually figured out that what was truly lighting me up, (even more than seeing that the apps and websites I was building actually work) was creating really beautiful, stunning designs for the projects I was coding.
Since then, I’ve been translating visions into visuals for creatives, coaches, artists and adventurers, through either code or design, working and playing with diverse businesses and varied tools and mediums.

My purpose as a designer is providing entrepreneurs with the confidence of feeling fully, authentically represented and supported by their online presence as they go on to shine their light and share their visions with the world.

SKILLS

Branding & Web Design

Translating visions into visuals for creatives, coaches, artists and adventurers who crave authentic branding and websites. Carefully building homes on the web for entrepreneurs so they can feel represented and supported by their online presence and shine their light online in a gentle but strong, authentic way.

TOOLS: Adobe Illustrator, Adobe Photoshop, WordPress, Elementor, HTML, CSS, JAVASCRIPT

Photography

& photo editing

Photography is my oldest and dearest passion. The purpose of my photography has always been to evoke certain moods and feelings, while capturing the beauty in the seemingly ordinary.

After years of carrying my camera everywhere I went and infusing emotion into photos, I’ve fine-tuned my photography and editing process to produce clearer, stronger images.

I find the themes indie, travel, landscape and nature to be representative of my style as a photographer.
TOOLS: Adobe Lightroom, Adobe Photoshop, VSCO

Graphic Design

I’ve been a graphic designer for over 6 years, working with entrepreneurs to create strong and impactful visuals, from logos, social media graphics and landing pages to posters, banners, PowerPoint presentations and much more.

TOOLS: Adobe Illustrator, Adobe Photoshop, Canva

INTERESTS

Traveling and exploring

I’ve solo backpacked through Europe for 3 months, lived in cave for a few weeks, made friends and faced fears. I enjoy practicing the art of slow travel and immersing myself in my surroundings.

Arts & Crafts

I’ve spent my childhood building and crafting all kinds of things.  As a young adult, I joined a theater company and participated in various dancing workshops and performances as I became more involved in the artistic life of my city. 

Nowadays, my creativity flows mostly through visual arts, curious endeavors and poetic ramblings, though I am still interested in art in all of its shapes and forms.

Expanding my comfort zone

I’m into freediving (diving on one breath, without equipment), slacklining and cold showers. (wim hoff method)

Photo Editing

Hover over any  photo to see the original version.

Tap on any  photo to see the original version.

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