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Projects

& love notes

Pam Grout

I’ve recently had the pleasure and honor to redesign Pam Grout’s website. Pam Grout, for those of you who have not experienced her magic yet, is an amazingly beautiful soul, a really kind, fun and creative human being, and the #1 New York Times Bestselling Author of 20 books, including the well known E-Squared, E-Cubed and Thank and Grow Rich.

I have adored Pam’s writing style ever since I first got my hands on E-Squared, years ago. I remember laughing out loud and smiling continuously in utter amazement as I went through the experiments she shares in the book. 

To quote Jack Canfield, “Pam combines a writing style as funny as Ellen DeGeneres with a wisdom as deep and profound as Deepak Chopra.” 

She is a traveler, an explorer, and her mission is to inspire as many people as possible to live their best lives.

I wanted her online presence to be a representation of that, and I wanted her website to capture  her fun, colorful and creative personality. It was also really important to keep things simple so that her content and her writing could shine.  

You can check out her work, as well as her new website here:

Ioana was a pleasure to work with. Not only does she have a great eye for design and conception, she is a great communicator, very accommodating, patient and was able to take an idea and make it Amazing!! I would not hesitate to work with Ioana again & I highly recommend her to anyone in need of great service!

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Jodi B.

Wild Mountain Spirit

Claudia is a transformational coach that brings forth the teachings and the medicine of the Mountain, of nature, with the intention of allowing for deeper spiritual understanding and connection, healing and love.
Her work is intuitive, organic and steadily guided by nature.

She’s both soft and strong, and she stands in both her power and her gentleness. I was eager to work on merging these (somewhat) contrasting qualities and weaving them throughout her branding and online presence.


Working on her logo has been a beautiful process of going back to the origins, rediscovering ancestral symbols that have been interwoven throughout pieces of art, objects and paintings since as far back as the neolithic age.


The logo is composed of various elements that have a meaning for Claudia and that she feels deeply connected with, including the original symbol of the tree of life and fundamental feminine symbols, all sewn together with the sun as a central point and carefully enclosed(held) by the compass, a symbol for guidance and one that speaks to a traveler heart’s, such as Claudia’s. The logo is delicate but powerful in its symbolism and meaning.

Wild Mountain Spirit

Claudia is a transformational coach that brings forth the teachings and the medicine of the Mountain, of nature, with the intention of allowing for deeper spiritual understanding and connection, healing and love.
Her work is intuitive, organic and steadily guided by nature.

She’s both soft and strong, and she stands in both her power and her gentleness. I was eager to work on merging these (somewhat) contrasting qualities and weaving them throughout her branding and online presence.

Working on her logo has been a beautiful process of going back to the origins, rediscovering ancestral symbols that have been interwoven throughout pieces of art, objects and paintings since as far back as the neolithic age.

The logo is composed of various elements that have a meaning for Claudia and that she feels deeply connected with, including the original symbol of the tree of life and fundamental feminine symbols, all sewn together with the sun as a central point and carefully enclosed(held) by the compass, a symbol for guidance and one that speaks to a traveler heart’s, such as Claudia’s. The logo is delicate but powerful in its symbolism and meaning.

“I highly recommend Ioana if you need a website created. She is very easy to work with, and has such positive energy! By asking the right questions and being an excellent listener, she knew exactly what I wanted. With that info and her creativity and skills, Ioana built me a beautiful, elegant, and simple website… in other words, exactly what I wanted! Thank you, thank you, thank you!”

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Jose

Branding

or co-creating

magic

I’m deeply passionate about seeing people “wake up” to their own magic.
I’m deeply in love with the process of becoming more of who I am, and releasing more of who I’m not.  And the more I embrace this process in me, the more I love witnessing it in everyone around me.
 
I love playing with creatives who are coming to know who they are. Who aren’t looking outside for answers. Who aren’t afraid of being here and sharing their beautiful, precious voice.
 
I want to co-create with you, to revel in the power of your message, to have fun together.
 
To immerse myself so much in the essence of who you are, that the only possible outcome is a brand that honors your message, your story, you.

Sensory Labyrinth Theatre

The project that is most dear to my heart. And not necessarily in the sense of  being a design project that I’ve worked on, but the movement, the project itself, is one of the most magical and beautiful things I’ve been a part of, as a performer, as an experience facilitator, as a gatekeeper and as a participant.
In short, a labyrinth theatre performance is a physical and emotional journey, that the spectators embark on individually, becoming “spect-actors”, interacting with the labyrinth, a living, changeable performance led by “gate-keepers”.

Ultimately, however cliché it may sound, the point of the labyrinth is to lose yourself so that you can find yourself. It’s a personal, intimate, surprising journey that reminds you of the magic.


Bringing this website to life was an adventure, because it meant letting go of all of the rules and expectations, and building something that would integrate the personal, surprising, playful and mysterious qualities of the experience. The floating handwritten messages are in Romanian, and they represent feedback letters, written by the participants after leaving the labyrinth. Definitely wish you could read them, they are *goosebumps-giving*.

The website is designed as a desktop experience so I suggest you see it on your computer, and not on a mobile device.
You can interact with it live by clicking the button below.

Graphics,

Engaging Visuals

and Social Media Goodies

Joanne is one of those awesome business coaches that knows her clients already have the magic, are the magic, and deserve a business that feels really good to them. Quoting from her website: “When I say online soulful and purpose-focused businesses are my jam, I mean it. If you are here to spread light, love, happiness and gratitude, my heart is yours. “
And I honestly couldn’t feel any more aligned to her words when it comes to who I want to play and work with in Glow Up Branding. 
I created a collection of images that support her brand and mission as she uses them to connect with her audience.

Ashley uses tools like intuitive tarot and meditation to help women who are dealing with stress and depression.
The result of this project was a collection of whimsical photoquotes that are in line with her visual identity, to help infuse magic into the way she communicates with her audience through her social media platforms.

Jodi is a confidence coach and a self love advocate who is extremely passionate about seeing individuals move confidently towards their dreams.”
The main goal of this project was to help Jodi revitalize her social media presence, by creating something that would enable her to share more freely and confidently and to spark up deep conversations with her audience, while  knowing her brand and ideas are aligned and supported.



Ashley uses tools like intuitive tarot and meditation to help women who are dealing with stress and depression.
The result of this project was a collection of whimsical photoquotes that are in line with her visual identity, to help infuse magic into the way she communicates with her audience through her social media platforms.

Joanne is one of those awesome business coaches that knows her clients already have the magic, are the magic, and deserve a business that feels really good to them. Quoting from her website: “When I say online soulful and purpose-focused businesses are my jam, I mean it. If you are here to spread light, love, happiness and gratitude, my heart is yours. “
And I honestly couldn’t feel any more aligned to her words when it comes to who I want to play and work with in Glow Up Branding. 
I created a collection of images that support her brand and mission as she uses them to connect with her audience.

Jodi is a confidence coach and a self love advocate who is extremely passionate about seeing individuals move confidently towards their dreams.”
The main goal of this project was to help Jodi revitalize her social media presence, by creating something that would enable her to share more freely and confidently and to spark up deep conversations with her audience, while  knowing her brand and ideas are aligned and supported.